Episode 9: Running Your Business in Unusual Times

Now is a challenging time for many businesses. On today’s episode Mark shares some thoughts on how we can respond to the current challenges and come out stronger on the other side.

Ben and Mark take a step back from their planned episodes of The Friday Habit to address ways to run your business in these unusual times. Many small business owners and entrepreneurs are struggling to know the next right steps, but there is hope and there are some simple ways that you can keep things moving:

1. Reach out to your network – Call or send messages to your clients and other people you have business relationships with to check in and see how they are doing. Encourage them during these uncertain times and offer to help in any way you can. You may also consider modifying your business offerings to provide more value to clients in this time.

2. Take action – Identify problems that your market is facing and create solutions for them. Even consider using some of your gifts that are unrelated to your industry but that might be helpful in providing value.

3. Be a leader and a resource – Know your market and be present, confidently leading the way and guiding others.

4. Start using online tools to stay connected – If you aren’t already using online tools, now is a great time to start. We have linked some resources below that will help you stay connected to your business and just to other people in this time of isolation.

5. Focus on your business – Use this “downtime” as an opportunity to do some short-term and long-term business planning, perhaps using the Business Made Simple online curriculum as a guide. 

6. Be cognizant of the content you’re putting out – Evaluate your message before publishing it to be sure it is thoughtful, relevant, sensitive, respectful, and positive. People are worn down enough just by life’s circumstances – they don’t want to receive emails that rub salt in their wounds.

7. It’s all about relationships – Be kind to everyone you come in contact with and be intentional about checking in on people you haven’t heard from in a while. 

 

Links:

• ““Profit First” book: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/

• Mike Michalowicz: https://mikemichalowicz.com/

• Squadcast: https://squadcast.fm/ 

• Slack: https://slack.com/ 

• Bonjoro: https://www.bonjoro.com/ 

• Zoom: https://zoom.us/ 

• Business Made Simple: https://www.businessmadesimple.com/ 

   

Connect with us:

• https://www.thefridayhabit.com/

• [email protected] 

• Ben’s Instagram

• Ben’s Website

• Brand Viva Website

• Mark’s Facebook

• Mark’s LinkedIn